As a proud partner of JDE's Common Grounds Program, we're actively overcoming the challenges we face as people and planet, so that we can keep enjoying great coffee beyond tomorrow.
PROTECTING THE FUTURE OF COFFEE
RESPONSIBLE SOURCING
We are committed to 100% responsibly source coffee by 2028, engaging with farmers and supply chains to address their challenges so that we improve our impact on the planet.
MINIMISING FOOTPRINT
We're working to make our impact 'planet positive.' Our goal is simple: by 2030, all our packaging will be recyclable, compostable, or reusable. We’ve made nearly 80% meet these standards today. Last year alone, we saved 3,000 tons of glass by making each jar 10-15% lighter.
CONNECTING PEOPLE
We are working to make sure that everyone can prosper by supporting well being and promoting equal opportunity – in our local communities and, as we can see below, in coffee-growing regions.
REVITALIZING COFFEE COMMUNITIES
In W. Tanzania, coffee is a lifeline, but poor harvests, climate change, and economic uncertainty have threatened this vital tradition and future for countless families.
That’s why we’re helping to rejuvenate coffee production in the Kagera region. We don’t buy their beans; instead, we actively work to help these farmers improve their harvests, foster healthy livelihoods through coffee growing, and bring new training, resources, and opportunities to these communities.
We started here with the belief that this initiative will ripple through other coffee-growing regions, making coffee a source of prosperity for all.
REVITALIZING COFFEE COMMUNITIES
In W. Tanzania, coffee is a lifeline, but poor harvests, climate change, and economic uncertainty have threatened this vital tradition and future for countless families.
That’s why we’re helping to rejuvenate coffee production in the Kagera region. We don’t buy their beans; instead, we actively work to help these farmers improve their harvests, foster healthy livelihoods through coffee growing, and bring new training, resources, and opportunities to these communities.
We started here with the belief that this initiative will ripple through other coffee-growing regions, making coffee a source of prosperity for all.
MEET THE PROJECT HEROES
From farmers to coffee-growing trainers to nursery workers, our coffee heroes are locals who’ve allied with us to be the heart and soul of coffee rejuvenation in the Kagera region.
SEE THE PROJECT IN ACTION
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